the challenge.
Picture this: you’re a busy social media coach with a successful podcast, an influencer brand, and a media company. This was the case for Michelle Thames, the founder of Thames Media Solutions. Her mission was to outsource some of her social media writing to a copywriter who specialized in social media, could embody her brand voice, and promote her services in a way she might shy away from. So, how could she maintain her online fan base while using a copywriter to create some of her content without her followers noticing the difference?
The solution.
Michelle hired me to strategize and create social media posts that aligned with her brand personality while also promoting her amazing offers, including her nationally recognized podcast with over 100k worldwide downloads. Over a two-year period working with Michelle, I crafted hundreds of social media captions, including fun quizzes, carousels, and relatable post copy. Her social media content was so rich and engaging that she could repurpose it for emails and longer-form audio content. Here’s a snapshot of some of the wonderful content we created together.
Social Media Carousel Series
Instagram Carousel Part 1 — social media roi
instagram carousel part 2 — social media roi
instagram carousel part 3 — social media roi
social media caurosel series #2
instagram carousel part 1 — the odds of going viral
instagram carousel part 2 — the odds of going viral
instagram carousel part 3 — the odds of going viral
instagram carousel part 4 — the odds of going viral
instagram carousel part 5 — the odds of going viral
instagram videos.
The brand archetype.
Michelle is the Girl Next Door Brand Archetype. Her tone is friendly, modest, and welcoming. When people come across her social media posts they feel:
- They are friends with her.
- Apart of a community.
- Accepted without giving up their identity
credits
Copywriter: Bianca Heath
Design: Thames Media Solutions
Photography: Client’s own
