The challenge
Imagine you’re a busy entrepreneur, swamped with clients eager to work with you. Sounds like the dream right? That was the reality for Ruby Somera Design Studio. Her mission is to help holistic entrepreneurs build successful brands. But she ran into a problem: her one-on-one client waitlist had a waitlist of its own. You’re probably thinking, duh… teach a course or offer group coaching. But Ruby isn’t a fan of either. So, how could she teach branding and marketing essentials to her clients without solely relying on those precious (but limited) one-on-one sessions?
The solution
Ruby brought me on to create a smart solution that steered clear of group coaching and online courses. Instead, I crafted a 35-page ebook titled ‘Build Your Holistic Brand Toolkit.’ This versatile content can be sold as both a printed book and an ebook or even developed into a series for years to come. Did someone say new volumes to keep up with future trends? It’s a clever way to showcase expertise, assist more people, and generate passive income for her business. As I served as a ghostwriter for this project, Ruby’s name takes center stage as the author that those waitlisted clients know and trust.
The book title and subtitle
I came up with a catchy and concise title and subtitle.
Title: Build Your Holistic Brand Toolkit
Subtitle: Build your holistic brand from scratch, with step-by-step guidance.
The book
The finished product was a beautiful, practical, and inspirational book that includes a comprehensive resource section packed with templates and references.
The brand archetype.
Ruby Somera Design Studio is the Enchantress Archetype. Her tone is reasurring, transformative, and confident. When people read her eBook, they feel this:
- Ready to start or take their business to the next level.
- Powerful and capable.
- Transformed.
Credits
Copywriter: Bianca Heath
Design: Bianca Heath
Photography: Canva stock images
